Sales Advisor

Date: Sep 8, 2021

Location: West Covina, CA, US, 91791

Company: Holiday Retirement

Full Time 



What We Offer:

  • A steady, full-time schedule with consistent hours
  • Paid Holidays and Vacation for eligible full-time employees
  • Anniversary Award - $500 per year after 2 years
  • One free meal per day in our communities
  • Comprehensive Health, Dental, and Vision Coverage
  • 401(k) plan with employer match!
  • A career path, with the opportunity to learn and grow professionally
  • A Certified Great Place to Work that provides a fun and respectful workplace

In the role of Sales Advisor, you will be responsible to achieve revenue goals through lead generation and conversion activities that include developing and maintaining relationships, partnering with General Managers and the community Occupancy Team, and cultivating a deep knowledge of the customer and the local market.

Sales Leader Responsibilities:


  • Lead Generation: generate, cultivate, and maintain external professional relationships with local influencers. Increase awareness, reputation, and knowledge of the community with key decision makers. Attain commitments to refer prospective residents from local influencers.
  • Partner with the General Manager and the Regional Director of Sales to develop and implement a strategic, rolling 90-day Sales and Marketing Plan.
  • Review and analyze available sales data for your community and your market and use this data to create SMART goals and action plans to achieve sales metrics.
  • Meet established targets for lead and lease conversion as defined on the Sales & Marketing business plan for your community. Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins. Respond to all potential leads with timely follow-up and ensure the CRM system is up-to- date.
  • Respond to telephone inquiries, remotely and in real time where possible, and conduct tours with prospective residents or interested parties.
  • Work with the General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour. Engage the Community Occupancy team.
  • Make sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
  • Promote and facilitate on and off-site events that drive lead generation and community tours.
  • Manage the community marketing budget and maintain promotional branded material inventory for the community.
  • Collaborate with the General Manager to develop and maintain an effective internal referral program with residents.
  • Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Holiday standards.
  • Appropriately manage and update the CRM system to ensure detailed information is entered from all lead sources.
  • Effectively share business results and the story behind the numbers on monthly business reviews.
  • Negotiate incentives and terms of Rental Agreement with prospective residents and/or their families. Secure and complete each lease within the parameters of Holiday values and expectations.
  • Visit competitors on a regular cadence and maintain competitor playbook located within CRM to identify areas of opportunity for your community, and local market competitive pricing structure.
  • Other duties as assigned.




  • Bachelor’s degree in related field or equivalent experience preferred.
  • At least 2 years of direct sales experience, with a proven track record of setting goals and achieving results in previous sales roles.
  • Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events.
  • Exceptional persuasive problem-solving skills
  • Demonstrated ability to work under pressure with high demands for results
  • Ability to travel within the local market to attend various events for the purpose of developing relationships and lead generation.
  • Proficient with customer/lead (CRM) tracking systems and Microsoft Office Suite






For 50 years, Holiday has been in the business of helping older adults live better, age more successfully and stay independent for as long as possible. We accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.


Today, over 25,000 older adults in 228 senior living communities across 43 states call a Holiday community home: and our employees agree. Beginning in early 2018, and every year since, Holiday has been certified a great workplace by Great Place to Work Institute(R), an honor that was also extended to 201 of its communities in 2021. Helping older people live better is a tremendous privilege and we would love to share more about our mission with you.


Holiday believes that every vaccinated associate creates a safer environment for our residents and associates. This is why we require new associates joining our team to receive their first vaccine at least 3 business days before their start date and be fully vaccinated within 5 weeks of starting with Holiday (unless prohibited by applicable state or local law). Holiday will consider requests for reasonable accommodation based on disability and/or religious based reasons on an individualized basis. 


Holiday Retirement is an Equal Opportunity Employer and is committed to employing a diverse workforce.  All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. 


If you have a passion for making a difference in the lives of older people, we’d love to talk to you.


Req ID: 88665  

Nearest Major Market: Los Angeles

Job Segment: Developer, CRM, Sharepoint, Pre-Sales, Sales, Technology